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Alaska Airlines A Digital Experience for Everyday Explorers

Alaska Airlines sees their customers as everyday explorers—people who are looking for adventure and inspiration wherever they go.

Passengers have come to know and depend on the airline’s friendly, approachable “Alaska Spirit” that makes planning and getting to their destinations effortless.

The industry and customers have noticed. The Wall Street Journal ranked Alaska the best airline in the United States for two years in a row. And Alaska has held the top spot in customer satisfaction in the prestigious J.D. Power & Associates annual survey since 2008.

Committed to delivering outstanding service and experience, Alaska has embraced technology to enhance the customer journey and create more genuine customer relationships. With that goal in mind, in 2014 Alaska turned to Artefact to help them rethink their digital strategy and create a website experience that is as much about booking flights and services as it is about exploration, discovery and adventure.

Alaska has already started bringing the some of the ideas to life with a revamped personalized home page and continues to evolve its digital offering fueled by its desire to transform its online destination into a perfect extension of the Alaska Spirit.